Work tab · 22 spec ads · Built for David

22 built for Brodo.
Tuned to the gaps.

Each ad targets a specific gap from the Adlib analysis: the missing Price/Value angle, FOMO and Aspiration emotions, Fitness Enthusiast and Sober Curious personas, Ingredient Transparency lane. Drafts, not finals. An editor passes them once more before they hit your Slack.

Four lanes opened. Three over-indexes pulled back.
22
spec ads, built for David
6
Adlib gaps closed
$500K → $2M/mo
summer floor to Q4 max
100+
AI statics in the swipe file below

22 we built for Brodo.

Each one closes a specific gap in your library. No "heals / cures / treats." No "invented bone broth." No supplement aesthetic. Drafts, not finals. Editor pass before they ship in Slack.
Back to package ↑
01. One mug. One healthy gut.
01 · Color-Block SplitGut-Fixer · Stats
02. The coffee crash stopped on day three.
02 · Full Photo OverlayMorning Switcher
03. Twelve ingredients you can't pronounce.
03 · Type-Led CreamProtein Snacker · Comparison
04. Your nightstand. Simplified.
04 · Dark Bg + StatsHealthy Aging · Supplements vs mug
05. $99/month. For what?
05 · VsRow ComparisonActive Recoverer · Price/Value
06. My nightstand used to look like a pharmacy.
06 · Testimonial OrangeCozy Wellness · Evening ritual
07. Twelve ingredients. Or four.
07 · VsRow TableProtein Snacker · Ingredient transparency
08. The coffee switch takes one morning.
08 · Numbered BlocksMorning Switcher · 3-step swap
09. The first food back on every protocol.
09 · EducationalGut-Fixer · Elimination diet
10. Replaced collagen powder with a mug of brodo.
10 · UGC IG StoryGlow Seeker · Creator-native
11. 365 mugs a year.
11 · Testimonial SplitCozy Wellness · Subscriber
12. Two labels. One choice.
12 · VsRow on OrangeHealthy Aging · Grocery vs Brodo
13. That gel is collagen.
13 · Macro Photo OverlayGlow Seeker · Wobble test
14. 48 hours of simmer. 3 minutes to heat.
14 · Big Number HeroActive Recoverer · Effort-to-reward
15. Ten grams. Forty-five calories. Zero shortcuts.
15 · Stat-Trio OrangeFitness Enthusiast · Real-food protein
16. Sodium from bones. Not packets.
16 · Mineral Bar ChartActive Recoverer · Real-food hydration
17. Garlic. Thyme. In a mug.
17 · Orange Envelope FlatlayHome Chef · Sunday Roast
18. Your gut's fuel of choice.
18 · Cream + Molecular DiagramAging Adult · Glutamine science
19. In Broth We Trust. Forbes 2025.
19 · Press Quote EnvelopeAll-funnel · Forbes citation
20. Boxing's pre-workout. Since 1919.
20 · Retro PortraitFitness Enthusiast · Dempsey heritage
21. A breakfast tradition. Six centuries strong.
21 · Olive HistoryTop-funnel · Seoulleongtang heritage
22. Your grandmother was right.
22 · Crimson Type PosterAging Adult · Heritage authority
What is enforced on every one of these: real Brodo SKU photography. No fabricated stats. No "heals / cures / treats / prevents." No body-shaming weight-loss framing. Every ad has one clear thesis, and the image matches the story the copy tells.
Last 90 days

The receipts.

A cross-section of top-performing AI-generated static ads from the SelfMade book in the last 90 days. Each one ran live on Meta and earned its spend. Click any tile to see the creative full-size.

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