Proposal · May 2026 · Prepared for David Peikon

Built for David.
Built for Brodo.

You are at $500K/mo on Meta this summer with a goal of $2M/mo by Q4. The bridge is creative volume on the angles your library is missing. The 22 ads on the right were built around the gaps we surfaced in your Adlib run.

$500K/mo summer, $2M/mo Q4 goal 22 spec ads, gap-tuned Meta-first. Max keeps UGC.
22 spec ads. Four lanes opened.
Book a 30-min call → See all 22 ads
01. One mug. One healthy gut.
02. My coffee crash stopped on day three.
06. My nightstand used to look like a pharmacy.
10. Replaced collagen powder with a mug of brodo.
19. In Broth We Trust. Forbes 2025.
22. Your grandmother was right.
22 BUILT FOR BRODO
Q4 Ramp January 2026 burned $2M in a single month. Q4 target is $2M/mo by November. The bridge from $500K summer to $2M Q4 is creative volume on the right angles. See what's missing →
What we surfaced from your Meta library

You vs. the Food & Beverage Average.

We pulled your full Meta library through Adlib and tagged every ad by format, persona, angle, and emotion. Here's where Brodo over- and under-indexes against 4,000+ similar Food & Beverage benchmarks.

Food & Beverage benchmark avg Brodo
We built 22 ads to fill the empty lanes. Price/Value, FOMO, Aspiration, Ingredient Transparency, Fitness Enthusiast, Sober Curious.
See the work →
The staircase

Build summer. Prove fall. Max Q4.

Summer is system-building. Fall is proving. Q4 is spending. The production cadence maps to the spend curve, not the other way around.

May to August

Summer build.

$500K/mo

System install. Test inside the running budget. Find the 2 to 3 angles that compound. No reckless spend, this is the proof phase.

September to October

Fall ramp.

$800K to $1.2M/mo

Push the winning angles. Layer LPs (optional add-on). Test radical landing-page formats, not minor A/B iterations.

November to December

Q4 max.

$2M/mo

Daily testing, full volume, all funnels live. System has to be running by Sep/Oct so November is execution, not exploration.

January 2027

January catalyst.

$2M+ month

Intentional, not reactive. Same January burn that built 2026, run on a creative system that already proved itself in Q4.

Recent Outcomes

What our clients said about the work.

autobrush
"You've brought us a level of analytical rigor we didn't have in-house. The gap analysis alone unlocked five lanes we'd been ignoring."
Cori Hudson
Head of Performance, autobrush
OpenStore
"We've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness and customer service you've given us."
Billy Bjork
Creative Operations & Strategy Lead, OpenStore
The Cumin Club
"We had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume; looks like that's the only way to scale further."
Ragoth Bala
Founder & CEO, The Cumin Club
The Package

Slide to your spend. Price follows.

Roughly 1 net-new creative per $1K of monthly Meta spend. Five tiers, with a $6K floor. Optional landing-page add-on layered on top, priced relative to the tier. Quarterly Adlib gap re-runs and a curator-in-the-loop bundled into every tier at no extra cost.

How much ad spend do you want SelfMade ads to cover?
$60K – $90K/ month on Meta
Tier 1 · Summer floor
$60K $150K $225K $500K $500K+
Creative · monthly retainer
$6,000/ month
14 net-new statics / week, on-brand
  • Human curator in the loop. Scores, culls, briefs, ships
  • Brand-bar gate: safe-claim + voice-diversity
  • Quarterly Adlib gap re-runs at this volume
  • Weekly Slack ship with ad-set tags + one-line "why"
Landing pages · optional add-on
$3,000/ month
New landing-page formats, A/B tested in lockstep with the ads

David on the call: "The radical new formats are how you win." Each persona gets a matching page to land on, not a one-size-fits-all funnel.

Add LPs
Your proposal total
$6,000/ month
TIER 1 · SUMMER FLOOR · CREATIVE ONLY
Drag the slider to match your monthly Meta spend. LP pricing scales tier-by-tier, double minus 10% at each step up ($3K → $5.4K → $9.7K → $17.5K). Quarterly Adlib re-runs and curator-in-the-loop bundled at every tier.

Ready to walk Andrew through it together?

Pick a 30-min slot. We will walk through the gap analysis, the 22 ads, the staircase to $2M/mo Q4, and which tier (1 or 2) fits the summer build vs. the Q4 max. Bring Andrew if the call is easier with him on it.

Book a 30-min call → Email Will